I see ads like this and I’m reminded of just how brilliant some of the folks working for Nike are.
These three Nike Freestyle ads are almost 10 years old now, but I think they stand the test of time. I’m still trying to figure out if it would be possible to do something similar with rowing…
shivs
shivs,
IMHO, “engaging” content will age right along with time and resist the “fade away” like so much of what we as consumers view today. Concepts that exhibit an “outside the box” approach in their execution often stand out above the rest.
However, in response to your thoughts of how something similar could be done for rowing…. check this video out…
http://www.youtube.com/watch?v=XiKDsO8epp8
there are some very dynamic angles on some of the shots.
Ron